Last week, Lucy Maggie Designs and its sister brand Sunshine Llama returned triumphantly to PG Live, the esteemed two-day expo showcasing the industry’s top card designers and publishers. Lucy Nicholson, founder of Lucy Maggie Designs, graced the event in Islington, London, where she unveiled the company’s latest product releases and established valuable connections with key industry players.


Whilst attending PG Live, the two brands received silver tickets from Diverse Gifts, Postmark, and Austin & Co, which the retailers could use to get a discount on the orders placed with the company during the event. Additionally, Lucy Maggie Designs and Sunshine Llama were honoured with a Sunshine Ticket from The Indigo Tree. This recognition is a testament to the unwavering commitment and exceptional work displayed by Lucy Maggie Designs and the Sunshine Llama team throughout a challenging year for the industry.

When asked to comment on this year’s event, Lucy Nicholson stated, “It was fantastic to be back at PG Live this year. PG is one of my favourite trade shows to attend; it’s got such a good vibe and everyone is so supportive. Catching up with existing customers, making new connections and chatting to the other exhibitors is invaluable to the growth and success of the company and I wouldn’t miss it for the world. I am very much looking forward to being back next year already!”

Lucy Maggie Designs Launches New Card Collections 

Lucy Maggie Designs used the platform at PG Live to launch two new collections that captured the imagination of attendees and industry professionals. The ‘Grown Ups’ collection showcases the brand’s passion for contemporary design and relatable messages. While the ‘Chatty’ collection offers a unique and engaging take on humorous greeting cards through quirky typography. These collections are now available on Lucy Maggie Designs’ website and major third-party platforms, including Faire, Ankorstore, and Creoate.


Sunshine Llama’s Second Year at PG Live

Sunshine Llama also made a significant impact in its second year at the event. Through its collaboration with emerging artists Wes Leal and Rosie Foden, Sunshine Llama was able to introduce two, new collections at this year’s show.

Wes Leal, a remarkable transgender artist from South Africa, brings their unique character and style to life through their cards which are inspired by pop culture and the LGBTQ+ community. With its vibrant and expressive designs, this collection is a testament to Sunshine Llama’s unwavering support for self-expression and the LGBTQ+ community, particularly during Pride Month.

Rosie Foden, a highly talented designer and illustrator renowned for her work with prominent brands such as The Body Shop, Urban Outfitters, and Papier, teamed up with Sunshine Llama to create a collection of quirky birthday and appreciation cards. Characterised by Rosie Foden’s distinct style, these cards will be officially launched on Sunshine Llama’s website next month, providing individuals with a delightful way to celebrate special occasions.

Image of Sunshine Llama's stand at PG Live, yellow and blue wall with a collection of our Sunshine Llama Featured Artist Collaborations

When asked to comment on Sunshine Llama’s second year at PG Live, Lucy Nicholson said “Sunshine Llama as a brand is still young, so it’s really important that we continue to give it presence at industry events so that people know what we’re about. Having the two brands on one stand is actually really effective, as it gets people asking questions. The new designs were extremely well received and got lots of laughs from the attendees. We’re excited to see Sunshine Llama move into even more stores in the UK and beyond!”

Lucy Maggie Designs and Sunshine Llama’s participation at PG Live exemplifies their dedication to pushing the boundaries of creativity and innovation within the greeting card industry.

As both brands look to the future, they remain committed to expanding their reach, collaborating with talented artists, and continuing to create memorable and unique designs that bring joy and laughter to individuals.

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