Meet our new Marketing Specialist: Megan Innocent

Lucy Maggie Designs is thrilled to be able to welcome Megan Innocent as the company’s latest hire as a Marketing Specialist. Megan joins the team having recently completed her master’s degree in Marketing Management from Liverpool Hope University, bringing with her experience that she has built up during her time spent working professionally in digital marketing and customer-facing roles. She will be a welcome addition to the five–strong team at Lucy Maggie, which is based out of a studio space in the Northern Lights Building in the Baltic Triangle creative hub. Megan will be working closely with Lucy and the team as she executes tailored marketing campaigns and activities for the business, with the hope of driving sales and attracting more customers to further grow the business. She will be overseeing and implementing considered marketing strategies across both the Lucy Maggie design brand and the newly–launched publishing entity Sunshine Llama, which works with young illustrators from across the globe on new and unique greeting cards and stationery products. 

 “We are simply delighted to have Megan join the growing team at LucyMaggie. Megan has some very relevant experience that we will be putting to good use at the company as we work to grow the business into new territories, as well as expand our presence in the UK market. Sales have started to pick up again following the pandemic, but COVID-19 was a significant hit for the company in terms of the frequency and volume of wholesale orders, so whilst we’re now most definitely on the process of recovering what we lost, Megan will be a welcome catalyst in helping us expand our customer base and boosting our trade presence

.She continued: “Megan has some great ideas to help the business flourish, and her fresh outlook and positive mindset will most definitely be beneficial to the company as we navigate 2022. We’re really excited about our new business venture Sunshine Llama and hope that Megan’s skills and expertise will help increase the exposure and visibility of this young brand in the industry over the coming months. We’re also on the lookout for new talent in terms of illustrators to work with on the brand, and new customers to stock out beautifully unique product portfolio, and we can’t wait to have Megan lead the way.”

Megan added: “I’m delighted to be joining the Lucy Maggie team and am excited to get stuck into working for both Lucy Maggie and the company’s new brand Sunshine Llama. The opportunity to work for such a creative and supportive business is a dream come true and I can’t wait to see what we can achieve together in 2022.”