Sunshine Llama, the brand-new publishing brand from Lucy Maggie Designs, has officially launched, following its attendance at the 2022 Top Drawer London trade show, held at Kensington Olympia exhibition centre between the 18th and 22nd February.

Sunshine Llama aims to support up and coming artists who are looking to break into the greeting card, stationery and gifting industries, by offering them a platform where they can get their designs in front of some of the market’s most prominent buyers. By improving new artist visibility, Sunshine Llama hopes to be the kick-start that young, aspiring designers need to launch their careers as successful contributors to the ever-growing greeting card and stationery industry.

The concept of Sunshine Llama was formed by Lucy Nicholson of Lucy Maggie Designs in 2021, when she began working with young designers from across the world on small, curated collections of cards. During the year, she built up a portfolio of strong, colourful work celebrating a diverse range of talent from emerging designers. As the collaboration relationships grew and the portfolio expanded, Lucy made the decision to turn the collections into a separate brand, operating as a publisher and at the end of 2021, Sunshine Llama was born.

Teasing followers with an Instagram account that started posting in the second week of February, Sunshine Llama has already gained substantial interest from potential new collaborators online, with significant amounts of traction also being gained during the prestigious Top Drawer trade show over the three-day event.


Throughout 2022, Sunshine Llama will be working with a brand-new illustrator each month as it continues to expand its greeting card and stationery offering. The publishing brand will also be accepting artists submissions through its website from undiscovered designers who want to gain more exposure in the industry.

Lucy Nicholson, founder of Sunshine Llama, commented: “I’m thrilled at the positive reception that Sunshine Llama has already had. 2021 was a fantastic year for me as I got to work with so many great artists with fresh ideas and it’s so satisfying to see the results of these collaborations birth something really exciting in 2022. I’m very much looking forward to seeing where Sunshine Llama takes the business over the next few years, as well as continuing to discover new talent that I might not otherwise have ever come across.”

If you are an artist wishing to be part of the Sunshine Llama brand, you can submit your work for review by visiting

You can find Sunshine Llama on Instagram at


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