Lucy Maggie Designs has been launched in a selection of Sainsbury’s stores up and down the country, as part of the superstore’s 2022 birthday collection.

Featuring five cheeky designs spanning three card collections, including one of Lucy Maggie Designs’ best-selling cards with the caption ‘Shake Your Tits, It’s Your Birthday’, the release will add to Sainsbury’s ever-growing ‘humour’ section, which has being steadily growing in popularity over the last few years, proving particularly successful durig the Covid-19 pandemic as the public looked to find ways to bring positivity to their friends and family through card-sending.

From the middle of February, Lucy Maggie Designs cards will be available for purchase in Sainsbury’s flagship stores, as well as in a selection of smaller stores across the UK.

Lucy Nicholson, founder of Lucy Maggie Designs, said: “I am absolutely over the moon to have been awarded this contact with Sainsburys. Sainsburys have such a unique card offering and really do work hard to keep their greeting cards current, on-trend and relevant. Being able to be part of their amazing selection during 2022 is a dream come true, and I can’t wait to see my cards in store on my next visit and hope this is the start of a long-standing relationship.”

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